Agency: Wunderman Thompson x Swift
Director: Alberta Poon
DP: Scott Uyeda
Producer: Chrissy Wamsher
Chief Creative Officer: Rick Albano
Art Director: Erin Stevens
Copywriter: Heather Apple
Line Producer: Mesa Lange
Production Designer: Jade Harris
TikToks are personal and creative. They’re mostly low-fi (made by real people) and mimic the tools on the platform. The mood on TikTok is overwhelmingly positive, wholesome and funny. You know a TikTok when you see it.
For this campaign we shot twenty-five different concepts to go on Instagram, Facebook, YouTube, etc. to inspire anyone who sees them to go join TikTok.